Men's Grooming Grows Into a Booming Kansas Market
From skincare to styling, Kansas businesses are courting a growing market of men who invest in grooming and self-care.
Men's grooming has grown into a booming market across Kansas, as businesses court a widening base of male clients who are investing in skincare, styling, and self-care once marketed almost exclusively to women.
Barbershops are adding facials and skincare, retailers are stocking men's grooming lines, and spas report a rising share of male clients. Industry professionals say stigma around men caring for their appearance has faded, particularly among younger customers.
"Guys are realizing that taking care of your skin is not complicated and it is not just for women," one grooming specialist said. Simple routines and approachable products have helped draw newcomers.
The trend has opened opportunities for beauty professionals willing to tailor services and marketing to a demographic that businesses long overlooked.
